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  2. Report Report Research & Resources

    Straight to vape

    Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

  3. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

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    Digital Quitting Program

    Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped millions of people stop using commercial tobacco through proven-effective programs. If you or a loved one is ready to quit smoking or vaping, using oral nicotine pouches or any tobacco product, or you’re looking for ways to help support your community in quitting, you’ve come to the right place.

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  7. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  8. News Article News Article Research & Resources

    3 ways vaping affects mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

  9. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  10. Research Article Research Article Research & Resources

    Who goes to vape shops?

    A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

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    Youth smoking and vaping prevention

    We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.

  12. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.